Toshiba rebrands as Dynabook Americas in the U.S.

Toshiba announced a major overhaul of its brand in the U.S. today. Post-obit the pb of its parent company, which became Dynabook on Jan one, Toshiba America Client Solutions volition now be known as Dynabook Americas.

"Although our name is irresolute, we are still the company that in 1985 introduced the earth's first laptop and pioneered the adoption of more than thirty Earth'south Outset Technologies, including design, battery, brandish and wireless breakthroughs, which have shaped the modern laptop," Dynabook Americas Senior Vice President Takayuki Tono said in a printing release.

According to Dynabook, the proper name change won't have any touch on the mean solar day-to-day business concern of its American arm. Rather, the motion is meant to "[ensure] synergy" between the American division and its parent visitor. Similar name changes are besides in store for the organisation in Europe, Singapore, Canada, and Australia.

"The Dynabook brand is well established in Nihon and represents more than than 30-years of accolade-winning products featuring a broad diverseness of world's first technological innovations," Dynabook said in a press release announcing the rebranding. "Dynabook Americas looks to build on this heritage of innovation, reliability and quality in the The states."

According to Dynabook, the company plans to continue using its Portégé, Tecra, and DynaEdge sub-brands following the rebranding.

The move comes several months later Sharp snapped up Toshiba's PC concern for $36 meg.

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